Branding of NGO dedicated to Human Rights
Defending human rights has never been more vital. This case study delves into the impactful journey of ASSEDEL, a Strasbourg-based NGO, and how it successfully amplified its mission and reach with the support of a comprehensive communication strategy.
About ASSEDEL
ASSEDEL, the European Association for the Defense of Rights and Freedoms, is committed to promoting human rights worldwide. Working closely with organizations like the Council of Europe and the United Nations, ASSEDEL addresses critical issues such as women’s rights, refugee rights, environmental justice, and LGBT+ rights.
The Challenge
Despite its significant efforts—such as contributing to European Court of Human Rights cases and advocating against pushbacks in Greece—ASSEDEL faced challenges in aligning its communication activities under a unified strategy and expanding its outreach effectively.
Our Approach
1. Branding Transformation
- 🎨 Designed a modern logo that symbolizes justice and equality.
- 🖌️ Developed a cohesive color palette to ensure visual consistency across platforms.
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2. Digital Content Strategy
- 📄 Created website articles and news updates focusing on human rights issues.
- 📱 Launched social media campaigns to engage broader audiences and inspire action.
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3. Email Marketing and Newsletters
- 📧 Produced engaging monthly newsletters with narratives and success stories.
- 🎯 Designed targeted email campaigns to drive awareness and encourage funding.
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4. Funding Innovation via Patreon
- 💰 Implemented a Patreon campaign, enabling consistent contributions from supporters.
- 🔑 Provided exclusive content to Patreon members, encouraging sustained engagement.
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5. Onsite Events and Webinars
- 🎤 Organized educational workshops to educate audiences on pressing issues.
- 🖥️ Hosted webinars leveraging ASSEDEL’s expertise to advocate effectively.
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Key Achievements
- 📈 Increased web traffic by 50%, driving greater visibility to ASSEDEL’s mission.
- 📬 Boosted newsletter open rates by 40%, strengthening supporter relationships.
- 🌍 Amplified awareness through impactful social media campaigns.
- 🎥 Produced a short film on violence against women, screened at the European Parliament.
- 🤝 Mobilized hundreds of volunteers, mentees, and interns for impactful collaboration.
“Bulbul’s strategic approach not only amplified our message but also connected us with a global audience.”
— Secretary General of ASSEDEL
Conclusion
With the right combination of branding, content creation, and event management, ASSEDEL successfully expanded its reach and enhanced its advocacy efforts. This collaboration exemplifies how thoughtful communication strategies can drive meaningful change.
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