4 Klaviyo Flows That Grow Your Revenue
Welcome to this week’s Marketing For You edition. Today we’re keeping it simple: four automation flows in Klaviyo that can quietly grow your revenue in the background, while you focus on product, operations, and customers.
If you’re new to it, Klaviyo is an email and SMS platform built for brands, making it easier to use customer data and behaviour to send the right message at the right time.
Most brands still send “one big newsletter to everyone”. It’s noisy, hard to measure, and your revenue becomes… random. Flows are different: they react to what people actually do (or don’t do) and move them one step closer to buying again.
1. Welcome Series – Turn new sign-ups into first orders
When someone joins your list or creates an account.
A good welcome flow in Klaviyo does three things in 2–3 emails:
- explains who you are and what you stand for,
- shows your hero products or categories,
- gives a clear, time-bound reason to place the first order.
Think of it as onboarding, not just “thanks for subscribing”.
2. Abandoned Cart – Rescue the money left on the table
People add to cart, get distracted, and disappear. An abandoned cart flow reminds them at the right moment, not weeks later.
In Klaviyo, you can:
- send a gentle reminder first,
- follow with social proof or FAQs,
- keep discounts optional (not every cart needs a coupon).
Even a simple two-step flow can recover a surprising amount of revenue.
3. Post-Purchase – Make the second order easier
Once someone buys, the goal is to make sure they are happy and come back.
A post-purchase flow can:
- confirm the order and set expectations,
- send care tips or how-to content,
- invite reviews, then propose a logical next product.
Set it up per product type in Klaviyo so messaging feels personal, not generic.
4. Winback – Re-activate quiet customers
If someone hasn’t ordered for 60–90 days (or your usual repeat window), treat that as a signal.
A winback flow can combine:
- a simple “we miss you” message,
- a short survey or preference update,
- and, if it fits your brand, an incentive with a clear deadline.
The aim is not to “blast the dead list”, but to re-engage the ones who still recognise you.
Where to start this month
If you don’t have much time, a realistic plan could be:
- Month 1 – Launch a basic welcome series
- Month 2 – Add abandoned cart
- Month 3 – Add a simple post-purchase flow
- Month 4 – Test a small winback segment
Four flows live is already a big step towards more predictable revenue.
Klaviyo Kit – Done for you
If you like the idea of these flows but don’t want to spend weeks inside Klaviyo, we built the Klaviyo Kit for that.
It’s a done-for-you setup:
- full Klaviyo account and integration with your shop or site,
- core revenue flows designed and implemented,
- ongoing optimisation, reporting, and monthly support.
You can explore what’s included here: https://bulbulagency.com/solutions/klaviyo-kit/
And if you prefer to talk it through first, you can book a conversation with us: https://bulbulagency.com/lets-talk/
🤝 Bulbul is a certified Klaviyo Partner, helping brands and fast-growing teams maximise their email and SMS marketing with expert setup, personalisation, and ongoing optimisation.
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