Marketing for you

Marketing for You

A practical library of what we run, learn, and refine — made for emerging teams.

Short reads, real tactics, and sharp takeaways from Bulbul’s campaigns. Pick a track below, or just explore.

Browse articles
Save ideas
Subscribe for weekly drops


Campaign Game

Campaign Game

Some campaigns feel like chaos: lots of actions, but nobody is fully sure what happened when. At Bulbul, we prefer …
How to Turn Video into Customers

How to Turn Video into Customers

Welcome to this week’s Marketing For You edition. From the campaigns we run at Bulbul, one thing has become very …
Personalisation

Personalisation = Segmentation + Messaging

Welcome to this week’s Marketing for You. We’re going to talk about personalisation. From our own campaigns and client work, …
Why You Should Use Marketing Automation

Why You Should Use Marketing Automation

This week’s Marketing For You looks at a simple question: why should you use marketing automation at all? Whether you …
4 Klaviyo Flows That Grow Your Revenue

4 Klaviyo Flows That Grow Your Revenue

Welcome to this week’s Marketing For You edition. Today we’re keeping it simple: four automation flows in Klaviyo that can …
how to send sms to your customers

How to Send SMS to Your Customers

Speed is everything for lean teams. This guide answers how to send SMS and email automatically with Klaviyo — step …

Most Popular

How to Fix High CPC in Google Ads

How to Fix High CPC in Google Ads

High CPC is one of the most frustrating challenges founders face when running Google Ads. Every click costs more, budgets …
Google Ads for SaaS Startups

Google Ads for SaaS Startups

Google Ads for SaaS Startups is one of the most effective ways to attract new users, generate qualified leads, and …
Meta Ads for Startups

Meta Ads for Startups

Meta ads for startups offer a cost-effective way to reach a broad audience, test creative ideas quickly, and drive measurable …
HubSpot for Solo Founders

How to Use HubSpot for Solo Founders: Scale Marketing Without a Full Team

When you’re building a startup solo or with a lean team, time and focus are your scarcest resources. You need …