How AI-Powered Video Changes Personalisation in Marketing

AI-powered video is rapidly transforming how brands connect with their audiences. From personalised welcome messages to dynamic product explainers, video created with tools like HeyGen and delivered through HubSpot can boost engagement, drive conversions, and make marketing feel more human—even at scale.

🎥 Curious how it works? Watch the example below to see how you can combine AI video generation with automated workflows to create campaigns that truly resonate.

What’s Happening Right Now?

Sales and marketing teams are under pressure to do more every single day—more personalisation, more impact, more automation. That’s where the HeyGen integration with HubSpot shines.

With this duo, you can:

• Automate personalised video follow-ups after lead actions (like, downloading an e-book).
• Use AI to generate event invitations or product update videos.
• Convert updates into bite-sized, branded video content ready to send.

When a lead is added to a marketing list in HubSpot (say, after downloading a guide), a video message is automatically generated and sent—no manual work needed. And it keeps going. From planning and scripting to cross-platform sharing, automation helps you scale without sacrificing quality.

How Bulbul makes it for you?

At Bulbul, we help startups and lean teams bring this power to life:

1. First, we set up CRM HubSpot for you (if you don’t have one yet).
2. We integrate AI and video tools like HeyGen into your HubSpot.
3. We set up automations inside HubSpot to keep your pipeline flowing.
4. We design campaigns that feel personal—without the extra workload.
5. And voilà! You scale with Bulbuls’ quality.

Let’s make your automation smarter, leaner, and more effective.

🔗 Learn more? Discover HubSpot Kit.

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