Why You Should Use Marketing Automation
This week’s Marketing For You looks at a simple question: why should you use marketing automation at all?
Whether you lean towards HubSpot or Klaviyo, the core benefits are the same: less chaos, more clarity, and a smoother path from “lead” to “customer”.
1. From scattered spreadsheets to one clear picture
Many teams still manage their contacts in a mix of Excel files, inbox exports, and event lists. It works – until it doesn’t.
With tools like HubSpot and Klaviyo, all your prospects and customers sit in one place. You can see who they are, what they received, and how they responded. No more guessing which file is “the latest version” or who followed up with whom.
2. Marketing and sales finally pulling in the same direction
Marketing runs campaigns. Sales sends quotes. Without a shared system, a lot falls between the cracks.
HubSpot and Klaviyo allow you to:
- track every touchpoint from first visit to signed deal or completed order,
- automate follow-ups and reminders,
- see the full story of each contact before you pick up the phone or reply.
The result: fewer missed opportunities, and a clearer view of what actually moves a lead forward.
3. Better decisions, not just more data
Data is only useful if you can turn it into action.
With HubSpot or Klaviyo, you can quickly see:
- which campaigns bring qualified leads or real orders,
- which segments respond best,
- where your team should spend their time next.
Automation gives you both: consistent execution and a feedback loop to improve it.
So, HubSpot or Klaviyo – which one fits your brand?
Both are powerful, but they shine in different contexts:
- HubSpot is ideal if you are B2B, service-based, or industrial: long sales cycles, complex deals, several stakeholders, and a sales team that needs a clear pipeline.
- Klaviyo is perfect if you are B2C and ecommerce-driven: fashion, beauty, lifestyle, DTC brands that live on online shops, campaigns, and flows such as abandoned cart or post-purchase journeys.
In both cases, marketing automation helps you stop treating every contact the same, and start building structured, personalised journeys.
If you’re not sure which direction makes more sense for your brand and your current stage, we’re happy to talk it through with you.
👉 Let’s talk: https://bulbulagency.com/lets-talk/
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