TFWA World Exhibition & Conference 2026 · 27 Sept–1 OctPR & Marketing
for the Global Summit.
A Cannes-based team for your week at TFWA World Exhibition & Conference — stand design, PR with duty free & travel retail press, buyer-meeting prep, content and follow-up. Plan your strategy session and tell us what you need handled.
A Local Team,
Ready for the Summit.
Bulbul is based in Cannes — so you get one local contact for stand design, PR, content, creator coordination and follow-up, set up before the halls open and ready to move fast across every buyer meeting, Innovation Square moment and evening event.
TFWA’s own team is upfront about it: exhibitors run their own PR around the show. That’s exactly where we come in. No juggling five vendors between your stand, your press outreach and the evening programme — just a crew that knows the Palais des Festivals, works in English and French, and gets things done, for TFWA World Exhibition & Conference and every market around it.
Take It Off Your Plate.
Take the whole thing — or just the parts you need. Every service below works on its own, or as one connected setup for your week at TFWA World Exhibition & Conference 2026.
PR & Media Relations
Media kits, press releases, and coordination of on-site interviews with duty free and travel retail trade press. Targeted outreach across French and international trade media, so your presence at TFWA reaches retailers, distributors and journalists — not just the traffic passing your stand.
Stand & Booth Design
Your stand at the Palais des Festivals turned into a retail-grade, content-friendly showcase — signage, product display, lighting and print, built to handle five days of buyer traffic and look as good as the shelf it’s selling into.
Brand & Product Content Creators
Global or local, whichever scale you need. We identify, invite and coordinate beauty, fashion and lifestyle creators around your product launches at TFWA — and manage them on-site from arrival to content delivery.
On-Site Content & Video
A crew on the show floor, at Innovation Square and the TFWA Pétanque Tournament, capturing photo and video across the week — turned into daily recap reels and buyer-ready content while the show is still live.
Buyer Meeting Prep & Leads
Briefing materials and talking points for your meetings with retailers, distributors and landlords, plus a clean way to capture every contact at your stand — so nothing lives only on a scanned badge.
Follow-Up & Reporting
The part most teams skip. Media monitoring and coverage reports, automated follow-up for every contact, and edited content delivery — turning five days on the show floor into an actual pipeline.
Turn Your Launch Into Reach.
A new fragrance, a limited edition, a travel-exclusive collection — TFWA is where duty free buyers discover what’s next, and where the best-covered launches turn buyer interest into shelf space. We build and run content-creator collaborations around your week at TFWA World Exhibition & Conference, sourcing and coordinating beauty, fashion and lifestyle creators at whatever scale you need: a handful of names, or a coordinated push across the US, EU and EMEA. We handle the outreach, the negotiation, the invitations — and we’re there on the ground to run the collaboration once they land, so your launch shows up in feeds that reach the retailers and travellers who decide what makes it onto the shelf.
Find the Right Creators
We identify creators who match your brand — beauty, fragrance, fashion, travel lifestyle — at the regional or global reach you’re after, from local names to international category media.
Invite & Organise
Outreach, negotiation, invitations and logistics — travel, accreditation, on-site schedule — handled end to end, in English and French, so your team doesn’t have to chase anyone.
Run It on the Ground
One point of contact on the show floor for every creator during the event, plus a coverage report at the end — so you can see exactly what the collaboration delivered.
Before · During · After.
Show Week Prep
A dedicated digital press kit, targeted pitching to duty free and travel retail trade press, briefing materials for your buyer meetings, and teaser content announcing your presence — all sorted before the halls open.
On the Show Floor
PR, stand design, creator coordination, content capture across the show floor, Innovation Square and the Pétanque Tournament — plus a local contact who can react fast when plans change mid-show.
Turn It Into Pipeline
Follow-up sequences for every contact, content edited and delivered, and a short recap — so five days at TFWA World Exhibition & Conference become results, not a folder of business cards.
We’ve Been in the Room.
We didn’t run these — we showed up, covered them, and turned each one into a story. Years of being in the room across Cannes is how we learned how a week like TFWA World Exhibition & Conference actually works.
TFWA World Exhibition & Conference 2026 sits inside Luxury, Hospitality & Automotive — one of three worlds Bulbul operates in. See how the same standard applies across all three.
Explore Focus AreasCreator Coordination & PR.
Two capabilities that matter most for your week at TFWA World Exhibition & Conference 2026 — real creator partnerships, and press-grade PR & media relations for high-stakes trade events.
Creator Partnerships
Creator Partnerships That Drive Bookings
A 5-step digital growth system for a premium Strasbourg salon — local discoverability, founder storytelling, paid acceleration, CRM foundations, and creator collaborations that turned reach into real appointments.
Read the Case Study
PR at Trade Events
PR in Motorsports & Sponsorship
Racing-team PR, personal PR for driver Stéfan Cambiaggi, and sponsorship acquisition — the same press-and-partnership playbook we run for brands at high-stakes trade events like TFWA World Exhibition & Conference.
Read the Case StudyGood to Know.
Yes. We have a team in Cannes that captures video and photo across the show floor, Innovation Square and the Pétanque Tournament — and turns it into daily recap reels and social-ready cuts while the show is still live.
Yes. Your stand turned into a retail-grade, content-friendly showcase — signage, product display, lighting and print — set up locally and built to handle five days of buyer traffic.
Yes — global or local, at the scale you need. We source and invite creators who match your category — fragrance, cosmetics, fashion, travel lifestyle — whether that’s a handful of names or a coordinated push across the US, EU and EMEA, and manage them on the ground from arrival to content delivery.
Yes — Cannes is our operational base, not a postal address. We’re onsite at major Cannes events throughout the year and work in English and French.
Fast. TFWA World Exhibition & Conference 2026 runs 27 September–1 October, so if you’re working on something this week, book the earliest slot and we’ll tell you honestly what’s realistic in the time we have.
That’s often the most valuable part. We set up follow-up sequences for the contacts you collect, deliver edited content after the show, and send a short recap — so five days on the floor turn into pipeline instead of a stack of business cards.
Yes. TFWA’s own guidance to exhibitors is clear: brands are responsible for running their own PR around the show. That’s exactly our job — press kits, on-site interview coordination, and comprehensive media monitoring and post-event coverage analysis.
Both. That’s useful for French media, local vendors and logistics, and for international buyers and distributors coming in for the show.
Pick a Time
That Works for You.
Grab a 30-minute slot — you’ll get a confirmation and a Google Meet link instantly.
Drop Us a Line.
Marius Aune, 06400 Cannes
Make Your TFWA 2026 Pay Off.
Tell us what you need handled for your week at the Palais des Festivals. We’ll map it in 30 minutes — no pitch, just a plan.
Pick a Time
