How to Do Cheap Paid Advertising for Startups in 2025

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Cheap paid advertising for startups in 2025 is about achieving measurable growth without large budgets. This guide walks you through the most effective low-cost ad tactics, channel selection, and creative strategies that deliver results on a lean budget.

What is cheap paid advertising for startups in 2025?

Cheap paid advertising for startups in 2025 refers to running targeted campaigns using cost-efficient platforms, smaller spends, and creative reuse to maximise ROI. The goal is to learn fast, reach your audience, and avoid waste.

Core elements:

  • Low daily spend with tight targeting
  • Platform-native creative formats
  • Focus on one or two channels initially
  • Constant creative testing and iteration

Best low-cost platforms to start with

  • Meta Ads: Broad reach, flexible budgets, effective retargeting
  • Google Ads (Search): Capture high-intent traffic with a small keyword set
  • TikTok Ads: Low CPMs, creative-first testing
  • Reddit Ads: Niche targeting at competitive prices
  • Pinterest Ads: Visual discovery for ecommerce and lifestyle products

Note: Pick the platform that aligns most with your audience’s intent and behaviour.


Budgeting cheap paid advertising

  • Test cycle: 7–14 days
  • Spend range: €200–€500 per platform
  • Creative: 2–3 variations per angle
  • Optimisation: Review CAC, CTR, and CVR before scaling

Pro Tip: Limit your targeting at first; broader audiences can dilute your budget.


Creative strategies that stretch your budget

  • Repurpose organic content into ads
  • Use UGC-style videos for higher engagement
  • Keep messaging concise: one promise, one proof point, one CTA
  • Refresh winning creatives by changing the hook or format

Insight: The best low-cost campaigns combine a compelling hook with highly relevant targeting.


How Bulbul delivers cheap paid advertising for startups

Bulbul’s Ad Campaign Pack offers expert creative production, platform setup, and optimisation designed for lean budgets.

With it, you get 14 days free, then flexible monthly support optimised for startups.

ad campaign pack
Free AdCreative.ai setup offered. Start now -> Ad Campaign Pack

What’s included:

  • 18 hours/month of expert support
  • Multi-platform campaign setup (Meta, Google, TikTok, YouTube)
  • AdCreative.ai for high-performing visuals
  • Conversion-focused copywriting
  • Data-driven optimisation and creative refreshes

💳 Starts at €669.89/month after free trial — no long-term contracts.

👉 Start your 14 days free trial.


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🤝 Bulbul is an official partner of AdCreative.ai, strengthening our expertise in AI-powered ad creation and campaign management for startups and fast-growing teams.

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