Google Ads for Startups

Google ads for startups provide a high-intent, performance-driven way to reach customers actively searching for your product or service. This guide explains how to set up, optimise, and scale Google campaigns that deliver measurable ROI without overspending.

What are Google ads for startups?

Google ads for startups are paid campaigns that appear in Google Search, Display Network, YouTube, and Shopping results. They enable startups to target keywords, demographics, and behaviours that signal buying intent.

Key benefits:

• Reach customers at the moment of intent
• Flexible bidding and budget control
• Multiple formats: Search, Display, Video, and Shopping
• Detailed performance tracking via Google Ads dashboard

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Why Google ads work well for startups

Google ads match ads to users who are actively looking for solutions. For startups, this means:

• Highly qualified leads
• Faster path to conversions
• Control over targeting and spend

Pro Tip: Start with exact and phrase match keywords before expanding to broad match.

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Setting up Google ads for startups

1. Define your campaign goal: Sales, Leads, Website Traffic.
2. Choose your campaign type: Search, Display, Video, or Shopping.
3. Select keywords: Use Keyword Planner for high-intent, low-competition terms.
4. Write compelling ad copy: Include the keyword, benefit, and CTA.
5. Set a testing budget: €300–€500 for a 2-week cycle.
6. Install conversion tracking: Use Google Tag Manager or native tracking.

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Best practices for Google ad creatives

• Match ad copy to search intent
• Use responsive search ads to test multiple headlines
• Include strong CTAs like “Get Started” or “Book a Demo”
• Optimise landing pages for speed and relevance

Insight: Align ad copy, keyword, and landing page messaging for a higher Quality Score and lower CPC.

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How Bulbul helps startups succeed with Google ads

Bulbul’s Ad Campaign Pack equips startups with expert keyword targeting, ad copywriting, and ongoing optimisation for Google campaigns.

With it, you get 14 days free, then flexible monthly support optimised for your growth stage.

What’s included:

• 18 hours/month of expert campaign setup and optimisation
• Keyword research and ad group structuring
• AdCreative.ai integration for visuals (Display/YouTube)
• Conversion-focused ad copywriting
• A/B testing and bid strategy optimisation

💳 Starts at €669.89/month after free trial — no long-term commitments.

👉 Start your free trial.

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• Tags:
• ad campaign pack