The Paid Ads Playbook
This week in Marketing for You, a quick note to say: the paid ads playbook is already on your desk. We’ve covered the why, the when, the where, and the how—so you can move from guessing to growing.
🎬 Watch the video “How to survive in the Ad Jungle?” on Youtube:
Start here
We laid the groundwork with Paid advertising as a marketing channel for startups and When to start paid ads for startups. From there, we broke down How to start advertising a startup with paid ads and the steps to building a paid ads funnel for startups—from attract to convert to retain.
Pick your battlegrounds
We mapped the platforms that fit your stage and budget: Google ads for startups and Google ads for SaaS startups for intent capture; LinkedIn ads for startups and LinkedIn ads for B2B startups for precise prospecting; TikTok ads for startups and TikTok ads for early-stage startups for creative-led reach; Meta ads for startups for scale and retargeting; and Snapchat ads for mobile-first performance. We tied it together with Paid ad platforms for startups that fit your stage and budget and Cross-platform paid ads for startups so messages—and metrics—travel with you.
Make creative that sells
We focused on motion: Video Ads for you and Video ads for startup growth—short, product-first, benefit-led. Then Creative testing for Instagram: fast iterations, one variable at a time.
Fix leaks; earn scale
We showed how to fix a broken paid ads funnel, then turn warm leads into customers with retargeting ads for startups. Only then did we talk about Paid ads for startups: how to scale without wasting budget.
Optimise and prove it
We tackled pain points with How to Fix High CPC in Google Ads, surfaced Top paid ads mistakes that cost startups money, and set up How startups can measure and improve paid ads ROI. For efficiency, see My paid ads strategy for startups on a budget and How to do cheap paid advertising for startups. If you prefer partners, we compared Best startup paid ads agencies in 2025 and Affordable paid ad services for startups in 2025. And if results stall, Why paid ads for startups fail and how to make them work is your checklist.
Watch what’s next
We tracked Trends shaping the future of paid advertising for startups, how AI ad optimisation is changing for startups, and Seasonal paid ads strategies every startup should try in 2025. Search is evolving too—see Generative Engine Optimisation (GEO) explained to keep your content discoverable in an AI-first world.
Start your next campaign with Bulbul’s Ad Campaign Pack.
👉 You can click on to see all the details of our Ad Campaign Pack
💬 To learn about on details and see the possibilities for your business, Let’s talk
OFFICIAL AFFILIATION
🤝 Through our affiliation with AdCreative.ai, Bulbul sets up the platform free of charge for our clients.
This gives startups instant access to AI-powered ad creative generation and performance scoring—so every campaign we manage for you runs with speed, precision, and higher impact.
👋 As an official affiliation member, Bulbul runs and optimises your campaigns directly on the platform.
New advertisers also benefit from up to $375 in free ad credit, which we leverage to maximise your reach and engagement with Snapchat’s young, dynamic audience.
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