Screening Event at the European Parliament
Events are powerful tools for advocacy. ASSEDEL partnered with Bulbul to stage an event at the European Parliament in Strasbourg, anchored by the screening of the short film “Mimosa” — spotlighting the EU Directive on combating violence against women. Coordination, communication, lobbying support, and film event organisation: Bulbul handled the full picture.
Engage MEPs, manage logistics, sustain the message.
“An advocacy event that needed to be felt, not just attended.”
Staging an event at the European Parliament isn’t just a logistics challenge — it’s a statement. The venue carries weight. The audience carries influence. The content must carry meaning. ASSEDEL came to Bulbul with an ambitious goal: use cinema and strategic presence in the heart of European democracy to accelerate political awareness around the EU Directive on combating violence against women.
The event aimed to spotlight the EU Directive through the screening of the short film “Mimosa.” The challenge was threefold: engage key stakeholders including Members of Parliament, manage event logistics at one of Europe’s most symbolic venues, and ensure post-event communication that sustained the cause beyond the room.
Not just a room. The right room.
Strasbourg. The seat of the European Parliament. Home to the Council of Europe, the European Court of Human Rights, and — on this particular evening — a short film that demanded to be seen by those who can change the law.
ASSEDEL has spent years building a genuine role for itself inside EU policy circles — submitting formal reports and recommendations on violence against women to the institutions with the power to act on them. This screening was the moment built to give that work the stage it deserved: the submission had been written, and now it had a room worthy of its impact.
Her presence turned the screening from an advocacy event into a genuine institutional moment — the clearest signal that the room, and the cause, mattered.
Coordinating the Event. In Sequence.
Not isolated deliverables — a sequence where each step built on the last: logistics fed the communication, content amplified the moment, and brand consistency turned a single event into a durable signal.
End-to-End Event Coordination
Full venue management at the European Parliament — accreditation, schedule coordination with MEPs, NGO representatives and policymakers, and on-the-ground logistics for a seamless, credible experience.
Strategic Outreach & Invitations
Targeted email invitations to stakeholders, maximising turnout. Direct communication with MEPs and institutional contacts, crafted to reflect the gravity of the cause.
Event Film & Post-Event Content
A professional event film documenting key discussions and testimonies — built to extend the event’s reach far beyond the room. Personalised follow-ups kept the momentum alive.
Brand Identity Integration
Every touchpoint — invitations, presentations, on-site materials, follow-ups — aligned with ASSEDEL’s existing brand identity. Consistency was the foundation of credibility.
Cinema as a lobbying instrument.
The short film “Mimosa” wasn’t background material — it was the centrepiece of a deliberate advocacy strategy. By placing the screening at the European Parliament, ASSEDEL transformed a cultural moment into a political one.
Bulbul’s role was to ensure the institutional environment — protocol, invitations, MEP presence — lent the screening the credibility it needed to shift conversations from awareness to action.
- EP Venue & LogisticsFull coordination at the European Parliament — from accreditation to on-the-day management.
- Stakeholder CommunicationTargeted invitations and direct outreach to MEPs, NGOs, and policymakers.
- Event Film ProductionProfessional video documenting key moments — extending reach beyond the event itself.
- Post-Event Follow-UpPersonalised messages and materials to sustain engagement and advocacy momentum.
- Brand CoherenceAll materials aligned with ASSEDEL’s brand identity across every touchpoint.
Beyond the room. Into the record.
The true measure of an advocacy event isn’t attendance — it’s what it enables. Meticulous planning, strategic communication, and cohesive branding helped ASSEDEL deliver an event that created real political momentum.
Institutional Credibility
The European Parliament venue elevated ASSEDEL’s cause to the highest level of European political dialogue — before a single frame had been shown.
Stakeholder Engagement
MEPs, policymakers, and NGO representatives in the same room — mobilised through targeted outreach built around the cause, not the logistics.
Sustained Advocacy
The event film and post-event materials ensured the conversation extended beyond the evening, giving ASSEDEL a durable content foundation.
“Through meticulous planning, strategic communication, and cohesive branding, Bulbul collaborated with ASSEDEL to deliver an event that amplified their advocacy against violence toward women — and left a content foundation that kept working long after the doors closed.”
For ASSEDEL, the outcome was an event that didn’t just happen — it mattered. Learn more on ASSEDEL’s website.
The craft behind the moment.
These are the services we used to bring this event to life — part of our Film & Entertainment craft.
End-to-end event coordination — venue, logistics, and on-the-day management for institutional and milestone events.
Explore Service → Press Briefings & Press ConferencesStakeholder outreach and structured briefings that reach the right decision-makers with the right message.
Explore Service → Short Film & Mini DocumentaryProfessional event film production that extends a single moment into a lasting, shareable asset.
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Your Campaign. Built to Land.
Whether you’re planning an institutional event, an advocacy push, or a multi-stakeholder campaign — Bulbul builds the precise sequence of actions that makes your objective reachable.
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Case study based on Bulbul’s collaboration with ASSEDEL for the “Mimosa” screening event at the European Parliament, Strasbourg. Learn more at assedel.org.
