Cannes Yachting Festival 2026 · 8–13 SeptemberPR & Marketing
on the Ground.
A Cannes-based team for your week at the Cannes Yachting Festival — PR, signage & installation, influencer coordination, on-site content and follow-up. Plan your strategy session and tell us what you need handled.
A Local Team,
Ready When You Dock.
Bulbul is based in Cannes — so you get one local contact for PR, stand activation, influencer coordination, content and follow-up, set up before the show opens and ready to move fast across both harbours.
No juggling five vendors between Vieux Port and Port Canto. Just a crew that knows the city, works in English and French, and gets things done — for the Cannes Yachting Festival and every event around it.
Take It Off Your Plate.
Take the whole thing — or just the parts you need. Every service below works on its own, or as one connected setup for your week at the Cannes Yachting Festival.
PR & Media Relations
Media kits, press releases, and coordination of on-site interviews with yachting and marine trade press. Targeted outreach across French and international boating media, so your presence at the Festival reaches buyers, brokers and journalists — not just people walking past your stand.
Brand & Stand Activation
Stand, chalet or on-water space turned into a branded, content-friendly setup — signage, totems, installations, lighting and print, at Vieux Port or Port Canto. Set up locally, built to look good on camera and on deck.
Influencer & Creator Coordination
Global or local, whichever scale you need. We identify, invite and coordinate influencers and creators for your event — from Riviera sailing accounts to international yachting and lifestyle names — and manage them on-site from arrival to content delivery.
On-Site Content & Video
A crew on the docks and on the water capturing video and photo across the week — sea trials, launches, VIP moments — turned into daily recap reels and social-ready cuts while the Festival is still live.
Lead Capture & Meetings
Pre-show outreach to book the right meetings with buyers, brokers and press before the gates open, plus a clean way to capture every contact at your stand — so nothing lives only on a business card.
Follow-Up & Reporting
The part most teams skip. Media monitoring and coverage reports, automated follow-up for every contact, and edited content delivery — turning six days on the water into an actual pipeline.
Turn Your Presence Into Influence.
Yacht buyers don’t only walk the pontoons — they watch them. We build and run influencer collaborations around your week at the Cannes Yachting Festival, sourcing and coordinating creators at whatever scale you need: a handful of Riviera sailing accounts, or a coordinated push across the US, EU and EMEA. We handle the outreach, the negotiation, the invitations — and we’re there on the ground to run the collaboration once they land, so your stand, your boat or your launch shows up in feeds that actually move buyers, not just impressions.
Find the Right Creators
We identify influencers who match your brand — yachting, luxury travel, lifestyle — at the regional or global reach you’re after, from local Riviera names to international creators.
Invite & Organise
Outreach, negotiation, invitations and logistics — travel, accreditation, on-site schedule — handled end to end, in English and French, so your team doesn’t have to chase anyone.
Run It on the Ground
One point of contact on the docks for every creator during the show, plus a coverage report at the end — so you can see exactly what the collaboration delivered.
Before · During · After.
Set-Up Week
Pre-show outreach to book meetings with buyers and press, a dedicated digital press kit, targeted media pitching, and teaser content announcing your presence — all sorted before the pontoons open.
On the Water
PR, stand and on-water activation, influencer coordination, content capture and live social — plus a local contact who can react fast when plans change mid-show.
Turn It Into Pipeline
Follow-up sequences for every contact, content edited and delivered, and a short recap — so six days at the Cannes Yachting Festival become results, not a folder of footage.
We’ve Been in the Room.
We didn’t run these — we showed up, covered them, and turned each one into a story. Years of being in the room across Cannes is how we learned how a week like the Cannes Yachting Festival actually works.
The Cannes Yachting Festival sits inside Luxury, Hospitality & Automotive — one of three worlds Bulbul operates in. See how the same standard applies across all three.
Explore Focus AreasInfluencer Coordination & PR.
Two capabilities that matter most for your week at the Cannes Yachting Festival — real influencer partnerships, and press-grade PR & media relations for high-stakes live events.
Influencer Partnerships
Influencer Partnerships That Drive Bookings
A 5-step digital growth system for a premium Strasbourg salon — local discoverability, founder storytelling, paid acceleration, CRM foundations, and influencer collaborations that turned reach into real appointments.
Read the Case Study
PR in Motorsports
PR in Motorsports & Sponsorship
Racing-team PR, personal PR for driver Stéfan Cambiaggi, and sponsorship acquisition — the same press-and-partnership playbook we run for brands at high-stakes live events like the Cannes Yachting Festival.
Read the Case StudyGood to Know.
Yes. We have a team in Cannes that captures video and photo across both harbours — Vieux Port and Port Canto — sea trials, launches, VIP moments — and turns it into daily recap reels and social cuts while the show is still live.
Yes. Stand, chalet or on-water spaces turned into content-friendly, branded environments — signage, totems, installations, lighting and print — set up locally and built to look good on camera and on deck.
Yes — global or local, at the scale you need. We source and invite creators who match your brand, whether that’s a handful of Riviera sailing accounts or a coordinated push across the US, EU and EMEA, and manage them on the ground from arrival to content delivery.
Yes — Cannes is our operational base, not a postal address. We’re onsite at major Cannes events throughout the year and work in English and French.
Fast. The Cannes Yachting Festival runs 8–13 September, so if you’re working on something this week, book the earliest slot and we’ll tell you honestly what’s realistic in the time we have.
That’s often the most valuable part. We set up follow-up sequences for the contacts you collect, deliver edited content after the show, and send a short recap — so the week turns into pipeline instead of a stack of business cards.
Yes. Beyond live activation, we manage the full spectrum of media relations during the Cannes Yachting Festival — drafting press kits, coordinating on-site interviews, and running comprehensive media monitoring and post-event coverage analysis.
Both. That’s useful for French media, local vendors and logistics, and for international brands and buyers coming in for the week.
Pick a Time
That Works for You.
Grab a 30-minute slot — you’ll get a confirmation and a Google Meet link instantly.
Drop Us a Line.
Marius Aune, 06400 Cannes
Make Your Cannes Yachting Festival Unforgettable.
Tell us what you need handled this week on the water. We’ll map it in 30 minutes — no pitch, just a plan.
Pick a Time
