Screening Event at European Parliament
Event At
The European
Parliament
Events are powerful tools for advocacy. ASSEDEL collaborated with Bulbul to organise an event at the European Parliament in Strasbourg, anchored by the screening of the documentary “Mimosa” — spotlighting the EU Directive on combating violence against women and domestic violence. Coordination, communication, lobbying support, and a purpose-built event film: Bulbul handled the full picture.
Tailored Campaign Plan →“An advocacy event that needed to be felt, not just attended.”
Staging an event at the European Parliament isn’t just a logistics challenge — it’s a statement. The venue carries weight. The audience carries influence. And the content must carry meaning.
ASSEDEL came to Bulbul with an ambitious goal: use cinema and strategic presence in the heart of European democracy to accelerate political awareness around the EU Directive on combating violence against women.
Engage MEPs,
manage logistics,
sustain the message.
The event aimed to spotlight the EU Directive through the screening of the documentary “Mimosa”. The challenge was threefold: engage key stakeholders including Members of Parliament, manage event logistics at one of Europe’s most symbolic venues, and ensure post-event communication that sustained the cause beyond the room.
The question wasn’t just how to organise an event — it was how to build a moment that generates lasting advocacy momentum.
Read about the Mimosa event at ASSEDEL →Not just a room.
The rightroom.
Strasbourg. The seat of the European Parliament. France’s political and cultural crossroads, home to the Council of Europe, the European Court of Human Rights, and — on this particular evening — a documentary that demanded to be seen by those who can change the law.
Choosing the European Parliament as the venue wasn’t incidental — it was strategic. The location sent a message before the film started. Bulbul’s role was to make sure everything else matched that weight.
Managing a venue of this scale requires precision: accreditation logistics, scheduling around parliamentary sessions, protocol for MEP participation, and seamless on-the-ground coordination — all handled end-to-end.
Four pillars.
One coordinated push.
Bulbul’s approach wasn’t to produce isolated deliverables — it was to build an integrated system where every element reinforced the others: logistics fed the communication, content amplified the moment, and brand consistency turned a single event into a durable signal.
Comprehensive Event Coordination
Full venue management at the European Parliament in Strasbourg — accreditation, schedule coordination with MEPs, NGO representatives and policymakers, and on-the-ground logistics that ensured a seamless, credible experience for all attendees.
Strategic Outreach & Invitations
Designed and distributed targeted email invitations to stakeholders, maximising turnout and participation. Direct communication with MEPs and key institutional contacts, crafted to reflect the gravity of the cause and the credibility of the initiative.
Event Film & Post-Event Content
Produced a professional event film documenting key discussions, moments, and testimonies from the evening — built to extend the event’s reach far beyond the room. Post-event materials and personalised follow-ups kept the momentum alive for ASSEDEL’s ongoing advocacy.
Brand Identity Integration
Every touchpoint — invitations, presentations, on-site materials, post-event communications — was aligned with ASSEDEL’s existing brand identity, previously developed by Bulbul. Consistency wasn’t a detail. It was the foundation of credibility.
Cinema as
a lobbying instrument.
The documentary “Mimosa” wasn’t background material — it was the centrepiece of a deliberate advocacy strategy. By placing the screening at the European Parliament, ASSEDEL transformed a cultural moment into a political one.
Bulbul’s role was to ensure that the institutional environment — the protocol, the invitations, the presence of MEPs — lent the screening the credibility it needed to shift conversations about the Directive from awareness to action.
This is what strategic event planning looks like in practice: not just filling a room, but engineering the conditions where a message lands with the right weight, in the right context, with the right people in the room.
A room that matters.
A story worth keeping.
An event at the European Parliament lasts an evening. An event film lasts indefinitely — and reaches audiences that were never in the room. Bulbul produced a professional film to capture the key discussions, the testimony, and the atmosphere of the screening, turning a single evening into a durable advocacy asset.
Documentary Screening — “Mimosa”
The centrepiece of the evening: a carefully curated screening designed to move an audience of decision-makers and create genuine political momentum around the EU Directive on combating violence against women and domestic violence.
Event Film Production
Bulbul’s production team captured the highlights of the evening — key testimonies, institutional moments, and the human stories at the heart of the advocacy. The resulting film became a shareable asset for ASSEDEL’s ongoing campaigns.
Post-Event Reach & Amplification
The event film extended ASSEDEL’s reach to audiences across Europe who couldn’t attend in person — policy networks, civil society organisations, and supporters following the cause online.
Post-Event Materials
Beyond the film, Bulbul developed follow-up communications and advocacy materials that allowed ASSEDEL to continue the conversation online — keeping the Directive’s urgency alive long after the screening ended.
Beyond the room.
Into the record.
The true measure of an advocacy event isn’t the attendance — it’s what it enables. Through meticulous planning, strategic communication, and cohesive branding, Bulbul helped ASSEDEL deliver an event that created real political momentum and left assets that continued working long after the last guest had left.
Institutional Credibility
The European Parliament venue elevated ASSEDEL’s cause to the highest level of European political dialogue — before a single frame of the film had been shown.
Stakeholder Engagement
MEPs, policymakers, and NGO representatives in the same room — mobilised through targeted outreach and a communication strategy built around the cause, not the logistics.
Sustained Advocacy
The event film and post-event materials ensured the conversation extended beyond the evening — giving ASSEDEL’s campaign a durable content foundation for ongoing communications.
A Tailored
Campaign Plan in action.
“Through meticulous planning, strategic communication, and cohesive branding, Bulbul collaborated with ASSEDEL to deliver an event that amplified their advocacy against violence toward women — and left a content foundation that kept working long after the doors closed.”
This project is a direct example of Bulbul’s Tailored Campaign Plan at work: no generic playbook, no standard package. A precise sequence of actions — venue, communication, production, and post-event strategy — built around a single, clearly defined objective. Every element earned its place because it served the cause.
For ASSEDEL, the outcome was an event that didn’t just happen — it mattered. Learn more on ASSEDEL’s website.
Your Campaign.
Built to
Land.
Whether you’re planning an institutional event, an advocacy push, or a multi-stakeholder campaign — Bulbul builds the precise sequence of actions that makes your objective reachable. Tell us what you’re working toward.
Case study based on Bulbul’s collaboration with ASSEDEL for the “Mimosa” screening event at the European Parliament, Strasbourg. Learn more at assedel.org.
